The Value of Verified Data and How Go360™ Delivers It

In today’s data-driven world, organizations rely on accurate information to make critical decisions. Whether it’s planning infrastructure, managing assets, coordinating field operations, outreach, or marketing, the quality of your data directly impacts efficiency, safety, and cost.  Yet, many organizations still underestimate the true expense of inaccurate data.  Costs that often go unnoticed, buried in lost employee hours, reworked decisions, loss of customers, and marketing efforts that miss the mark or never get used.

The Hidden Costs of Bad Data

Research has shown that inaccurate or incomplete data costs organizations millions of dollars every year.  These costs often show up in ways that aren’t immediately obvious, including:

• Capital Costs - The initial investment associated with sourcing data can be deceptively complex. Organizations often opt for the lowest-cost option, only to later uncover multiple limitations ; resulting in sunk costs and additional expenditures to correct or replace inadequate datasets

• Operational Inefficiencies - Time wasted utilizing bad data, tracking down errors, re-doing work, and/or having to implement new operational processes as a work around

• Safety Risks - Mistakes that put workers or communities at risk, especially in infrastructure, utility sectors and emergency services

• Inability to Plan Effectively - Poor information leads to weak forecasting, misaligned strategies, and missed opportunities

• Reputation Damage - Clients and partners lose trust when errors disrupt work

• Financial Losses - Misallocated resources, project delays, and regulatory penalties all add up

For many organizations, the impact of bad data isn’t just an inconvenience - it can derail entire projects, and erode both customer and stakeholder confidence.

Why Accuracy Matters More than Ever

With industries moving faster and customers expecting more the margin for error is shrinking. Decision-makers need to know they can trust their data. That’s why organizations across Canada and beyond are investing in solutions that prioritize freshness, reliability, accuracy, and accessibility.

How Go360 DATA Helps and Prevents Data Problems

At Go360, we know that accurate data is the foundation of effective operations. Our data is built to ensure your organization works with the most reliable and up-to-date information available.

Here’s how we help:

• Roof Top Precision - Location accuracy down to the rooftop ensures every record is tied to the right place

• Cleansed Data - Go360 applies rigorous data cleansing processes providing standardized and validated addresses (including unit information) and ensuring deliverability e.g. mail, couriers / logistics etc.

· Value Add – Go360 researches and appends valuable information including Postal Codes and over 50 Premises of Interest Types (POI’s) ranging from Commercial, Industrial, Residential, Multiple Dwelling Buildings (MDU’s), Government Facilities, Schools, Health Care, Emergency Services and much more.

• Master Data Management - Consolidating information across departments reduces duplication and confusion.  Go360 Data baseline becomes the single source of truth within an organization who can then add their specific core competency data layers

• Real-Time Updates - Data is kept current, so decisions are made on the best information, not outdated files

• High Accuracy Standards - Every Go360 product is designed to maintain data integrity, giving you confidence in every decision.  Quality Assurance is key to our solution, and if an error or question is discovered we have the Go360 Feedback loop to address all of your concerns within 30 days or less

• Scalable Solutions - From asset management, logistics, locate services to advanced business analytics, Go360 adapts to your organization’s needs while keeping accuracy at the forefront.  In your shop orr ours, Go360 can seamlessly serve the data up to deliver your business objectives

• NG911 Compliance - Our solutions are available for Next Generation 911 standards, ensuring public safety agencies and all of our Clients are equipped with the most trusted and shareable information in the time of emergencies

The Bottom Line

The cost of inaccurate data is simply too high to ignore. By choosing Go360, you’re not just investing in Data - you’re investing in precision, compliance, safety, and long-term savings.

If your organization is ready to eliminate the risks and expenses of bad data, Go360 is here to help.

Contact us today to learn how we can support your team with accurate, dependable data solutions.