Customer Profile Data
Get to Know Your Target Market with Spatial Statistics
National census data and demographics are continuously changing, and to perform accurate analysis, organizations require up-to-date information and geo data analysis to learn how to target specific markets.
Go360™ Data compiles a variety of spatial statistics, customer profile and census data including:
- education
- employment
- ethnicity
- households
- immigration
- income
- labour force
- language
- minority
- mother tongue
- occupation
- population
- religion
Some Examples of General Demographic Information:
- average number of household occupants
- population growth from previous survey
- marital status
- average age
- dwelling types
- dwelling counts
- average number of children per household
- languages spoken (by mother tongue)
Understand Shopper Behaviour
Go360 customer data can also help you find your target audience based on consumer-habit datasets, including spending trends and usage statistics such as:
- internet service
- television and cable services
- clothing stores
- financial services
- restaurants
- travel
- media
This consumer geospatial intelligence information can be used strategically to greatly improve the efficiency of marketing programs. By targeting only the customers or potential customers that meet your target market criteria, you eliminate redundancy and lower costs.
Explore Go360 Business Centre
Go360™ Business Centre comprises of a fully integrated suite of applications. Skilled people are part of the equation. Go360’s technology and data integration bring it all together to support users in their roles from technicians, operators, analysts, supervisors, and executives, so your staff and employees Spend Time Wisely.